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Guess what? The research isn't the thought leadership. It's what you build on top of the research that demonstrates your expertise. … [Read more...] about The Biggest Secret About Thought Leadership Research

In February 2020, I started a weekly video series. Little did I know what was to come. … [Read more...] about Hairpocolypse 2020

There's some confusion. These work together, but aren't the same thing. … [Read more...] about  Personas vs. Personalization

It's not really about the number of questions -- it's about your needs (and your audience). … [Read more...] about How Many Questions Can I Put In My Survey?

Your research can be a powerful force for your organization, if you can just do three things with it. … [Read more...] about You’ve Done Your Research, Now What?

If you have to present data to others, you MUST have this little book. All the ins and outs (and do's and don'ts) of making your data clear and interesting. … [Read more...] about An Essential Resource for Presenting Data