Hairpocolypse 2020

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

How to settle on a topic that will give your thought leadership efforts the most bang for your buck.

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.

Thought leadership research serves you and your audience. It doesn’t need to serve everyone.