Demonstrate Your Authority with Research
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
There’s some confusion. These work together, but aren’t the same thing.
Research jargon is intimidating and doesn’t help your audience understand.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.