Demonstrate Your Authority with Research
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Sarah and I talk about respondent sources and representative samples.
If you collect information from your customers, you can probably build thought leadership content from data you already have!