What If Your Research Doesn’t Prove You Right?
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
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Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
