What If Your Research Doesn’t Prove You Right?
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Knowing what people do isn’t the same as knowing what they think.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Developing partnerships can bring you far more than just respondents to your survey!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.