What If Your Research Doesn’t Prove You Right?
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
There’s some confusion. These work together, but aren’t the same thing.