What If Your Research Doesn’t Prove You Right?
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Developing partnerships can bring you far more than just respondents to your survey!
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
There are a variety of ways to group your research respondents to better understand them.