Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
Sarah and I rant about making sure your agency clients are ready for research.
Sarah and I talk about respondent sources and representative samples.
What makes a client a good research candidate for your agency.
How many respondents you really need.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.