Today at the BOLO conference for digital marketing agencies, Drew McLellan and I presented the first look at our new study aimed at understanding how clients choose agencies — the attitudes clients hold about agencies, where they believe agencies offer value for their clients, and how clients want their agency relationships to be structured. Agency Buyer…
Today Infusionsoft published their 2014 Small Business Market Survey, based on research conducted by Yours Truly. Their post and the full report share a wealth of insights, which I encourage you to check out. But I’d like to talk about WHY they did the research they did and WHY it’s different. Infusionsoft serves small businesses…
Prospective clients for our audience segmentation research often ask how many segments they’ll have, and if we know ahead of time what defines them. We don’t. We don’t know what characteristics will define your audience segments, what’s going to be important in the segmentation and what isn’t, or even how many segments we’ll find. That…
As you might imagine, the majority of the research we do for clients never sees the light of day beyond their doors. Typically it’s behind the scenes, driving better marketing strategy — so you may experience the benefits of the work without ever knowing the data behind what you see. However, occasionally a client chooses…
I got a great question from a prospective client today: “Our brand has a voice and a message we’re very passionate about. After doing this research into our audience segments, are you going to tell us we have to change that?” My answer? Nope. We don’t tell you go do ANYTHING. What we WILL tell…
Running a small business isn’t easy, and finding ways to improve your product or service to meet your customers’ needs is a never-ending process. For Audience Audit, sometimes the answer has come from great clients willing to help us develop great solutions. Sometimes it’s from terrific providers who help us with things we don’t do…