Reducing Friction for Research Respondents
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
How many respondents you really need.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Knowing what people do isn’t the same as knowing what they think.
Developing partnerships can bring you far more than just respondents to your survey!
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!