Reducing Friction for Research Respondents
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!