The Biggest Secret About Thought Leadership Research
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
It’s not as easy as it looks, and running your own groups can affect the results.
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
What makes a client a good research candidate for your agency.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!