The Biggest Secret About Thought Leadership Research
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
It’s not really about the number of questions — it’s about your needs (and your audience).