Author: Susan

Knowing what people do isn’t the same as knowing what they think.

Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.

Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.

In February 2020, I started a weekly video series. Little did I know what was to come.