Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s so much more to an agency owner’s story than their age,…
It’s not as easy as it looks, and running your own groups can affect the results.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Sarah and I rant about making sure your agency clients are ready for research.