Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
There are a variety of ways to group your research respondents to better understand them.