An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
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A Smarter Agency Approach to Spec Research
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
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Agency Thought Leadership Research: 3 Wins, 1 Project
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
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Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
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Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
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What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
