Should I Buy a List of Respondents for my Survey?

 Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…

You may not be considering how your research initiative can bring your whole organization together — but you should!