Should I Buy a List of Respondents for my Survey?

There are four things I’d like you to think about when you’re organizing your questions for a survey.

 If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…