Personas vs. Personalization
There’s some confusion. These work together, but aren’t the same thing.
There’s some confusion. These work together, but aren’t the same thing.
It’s not really about the number of questions — it’s about your needs (and your audience).
Your research can be a powerful force for your organization, if you can just do three things with it.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
It’s not as easy as it looks, and running your own groups can affect the results.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!