Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
What makes a client a good research candidate for your agency.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Research jargon is intimidating and doesn’t help your audience understand.
In February 2020, I started a weekly video series. Little did I know what was to come.