Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.