Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
You may not be considering how your research initiative can bring your whole organization together — but you should!
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
In February 2020, I started a weekly video series. Little did I know what was to come.