Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
What makes a client a good research candidate for your agency.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
My face tells you my answer in this one.