Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.