Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Thought leadership research is the diving board. YOU are the diver.
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
Don’t create research to tell you “That”. Create research to tell you “If”.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.