Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
How many respondents you really need.
Knowing what people do isn’t the same as knowing what they think.
There are a variety of ways to group your research respondents to better understand them.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
There are four things I’d like you to think about when you’re organizing your questions for a survey.