Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Don’t create research to tell you “That”. Create research to tell you “If”.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Thought leadership research is the diving board. YOU are the diver.
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Developing partnerships can bring you far more than just respondents to your survey!