How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Don’t create research to tell you “That”. Create research to tell you “If”.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!