Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here's my take. … [Read more...] about How Long Does Research Take?
Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and … [Read more...] about Studying an Audience Over Time
Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you're looking for. But there are some things to be aware of. … [Read more...] about Should I Buy Existing Research?
Can a Few Respondents Skew My Results?
Often my clients are worried that a few "rogue actors" who are unhappy with the company's service or simply racing through the survey to get to the incentive are going to torpedo the … [Read more...] about Can a Few Respondents Skew My Results?
“But We Already Know Our Audience”
Whether you're dealing with a decision-maker in your organization or with a client, you'll likely come across this question. Those who have been working in organizations for some time often have … [Read more...] about “But We Already Know Our Audience”
Cleaning Your Survey Data
As exciting as it may be, you shouldn't just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many … [Read more...] about Cleaning Your Survey Data
