Net Promoter Score is a very common metric, but do you know how it's calculated and what it tells you? Learn more in this video! … [Read more...] about What is Net Promoter Score?
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Should My Survey Be Anonymous?
It's tempting to want to connect an individual's responses to their email or other data you have, but there are good reasons not to -- and a better way to get their permission to reach out to them. … [Read more...] about Should My Survey Be Anonymous?
How Should I Use Incentives in Research?
It's not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)! … [Read more...] about How Should I Use Incentives in Research?
How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them. … [Read more...] about How Should We Be Segmenting Our Audiences in Research?
Pissing Off Your Prospects and Customers with Research
This week it's just a rant about irritating your customers and prospects by using research! Listen and learn! … [Read more...] about Pissing Off Your Prospects and Customers with Research
Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same … [Read more...] about Fricken’ Likerts
