There’s some confusion. These work together, but aren’t the same thing.
There are a variety of ways to group your research respondents to better understand them.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Research jargon is intimidating and doesn’t help your audience understand.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.