Working with Partners for Research Respondents
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
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Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
