How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
How many respondents you really need.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.