Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
You may not be considering how your research initiative can bring your whole organization together — but you should!
Sarah and I talk about respondent sources and representative samples.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.