Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
What makes a client a good research candidate for your agency.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!