Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Your research can be a powerful force for your organization, if you can just do three things with it.
In February 2020, I started a weekly video series. Little did I know what was to come.
How many respondents you really need.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.