Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
It’s not really about the number of questions — it’s about your needs (and your audience).
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.