Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.