Agency Thought Leadership Research: 3 Wins, 1 Project
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Don’t create research to tell you “That”. Create research to tell you “If”.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.