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Agency Thought Leadership Research: 3 Wins, 1 Project

BySusan October 23, 2020May 20, 2022

Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!

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A Smarter Agency Approach to Spec Research

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

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An Amazing Resource

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

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Research Won’t Make You Do Anything

Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.

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Choosing the Right Incentives for Research Participants

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Can a Few Respondents Skew My Results?

Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…

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Thought Leadership Research and Knowing vs. Making

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