Agency Thought Leadership Research: 3 Wins, 1 Project
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Sarah and I rant about making sure your agency clients are ready for research.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
How many respondents you really need.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
There are a variety of ways to group your research respondents to better understand them.