Sarah and I rant about making sure your agency clients are ready for research.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Your research can be a powerful force for your organization, if you can just do three things with it.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…