What Should My Response Rate Be?

You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.

There are four things I’d like you to think about when you’re organizing your questions for a survey.