Two Nerds Talking Research with Wine #5

Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.

Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.