Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!