Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
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Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
Developing partnerships can bring you far more than just respondents to your survey!
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Don’t create research to tell you “That”. Create research to tell you “If”.