Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
My face tells you my answer in this one.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Thought leadership research is the diving board. YOU are the diver.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!