Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Developing partnerships can bring you far more than just respondents to your survey!
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.