Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
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Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
The Power of Thought Leadership: Unleashing Your Agency’s Potential
When you’re competing against thousands of marketing or advertising agencies that offer similar services to yours, how do you stand out? Our Agency Core study revealed many (46%) agency clients prefer agencies that offer specialized marketing expertise. So if you want to attract and retain clients, curate specialized expertise. Then let people know you have…
