Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!

It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.