Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
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Quantitative vs. Qualitative
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
How Many Respondents Do I Need?
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
