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Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Don’t create research to tell you “That”. Create research to tell you “If”.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Your research can be a powerful force for your organization, if you can just do three things with it.