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This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
How Should I Use Incentives in Research?
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!