Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
You may not be considering how your research initiative can bring your whole organization together — but you should!
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Your research can be a powerful force for your organization, if you can just do three things with it.
It’s not as easy as it looks, and running your own groups can affect the results.