Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.