Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
What makes a client a good research candidate for your agency.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.