What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
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If you collect information from your customers, you can probably build thought leadership content from data you already have!
Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
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If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
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Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.