What is Net Promoter Score?

How to settle on a topic that will give your thought leadership efforts the most bang for your buck.

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.

If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.

This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.