Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
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There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
You are the Diver
Thought leadership research is the diving board. YOU are the diver.
Hairpocolypse 2020
In February 2020, I started a weekly video series. Little did I know what was to come.
12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.