Should My Survey Be Anonymous? 

Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.

There’s some confusion. These work together, but aren’t the same thing.

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.