Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
It’s not as easy as it looks, and running your own groups can affect the results.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Don’t create research to tell you “That”. Create research to tell you “If”.