Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
It’s not as easy as it looks, and running your own groups can affect the results.
Your research can be a powerful force for your organization, if you can just do three things with it.
You may not be considering how your research initiative can bring your whole organization together — but you should!
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.