Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
In February 2020, I started a weekly video series. Little did I know what was to come.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!