Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
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How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them.
Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
