Make the Most of Your Thought Leadership Research
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
In February 2020, I started a weekly video series. Little did I know what was to come.