Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Sarah and I rant about making sure your agency clients are ready for research.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.