What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
It’s not as easy as it looks, and running your own groups can affect the results.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Don’t create research to tell you “That”. Create research to tell you “If”.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.