What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
How many respondents you really need.
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…