This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
You may not be considering how your research initiative can bring your whole organization together — but you should!
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.