What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
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An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Don’t Try to Be Pew Research
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.