What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
It’s not as easy as it looks, and running your own groups can affect the results.
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…