An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
It’s not really about the number of questions — it’s about your needs (and your audience).
It’s not as easy as it looks, and running your own groups can affect the results.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.