An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Don’t create research to tell you “That”. Create research to tell you “If”.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.