Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Don’t create research to tell you “That”. Create research to tell you “If”.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
It’s not really about the number of questions — it’s about your needs (and your audience).
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.