Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Research jargon is intimidating and doesn’t help your audience understand.