Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
There’s some confusion. These work together, but aren’t the same thing.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
What makes a client a good research candidate for your agency.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Don’t create research to tell you “That”. Create research to tell you “If”.