Don’t Try to Be Pew Research
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
It’s not as easy as it looks, and running your own groups can affect the results.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!