Don’t Try to Be Pew Research

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.

I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.

Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!

If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.