Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
There’s some confusion. These work together, but aren’t the same thing.
Sarah and I rant about making sure your agency clients are ready for research.
What makes a client a good research candidate for your agency.