Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Don’t create research to tell you “That”. Create research to tell you “If”.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
There are four things I’d like you to think about when you’re organizing your questions for a survey.