Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Sarah and I talk about respondent sources and representative samples.