Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
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Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
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This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
