Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
Don’t create research to tell you “That”. Create research to tell you “If”.
You may not be considering how your research initiative can bring your whole organization together — but you should!
My face tells you my answer in this one.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!