Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
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Should I Buy a List of Respondents for my Survey?
My face tells you my answer in this one.
There’s some confusion. These work together, but aren’t the same thing.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
My face tells you my answer in this one.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.