FWR

Actions Don’t Mirror Emotion

BySusan May 12, 2021May 22, 2022

Knowing what people do isn’t the same as knowing what they think.

FWR

Getting Attention With Your Thought Leadership

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.

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Should I Buy a List of Respondents for my Survey?

My face tells you my answer in this one.

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How Do I Find the Right Respondents?

One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…

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Building Thought Leadership with Existing Data

If you collect information from your customers, you can probably build thought leadership content from data you already have!

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Working with Partners for Research Respondents

Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.

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Can a Few Respondents Skew My Results?

Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…

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