Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
Research jargon is intimidating and doesn’t help your audience understand.
What makes a client a good research candidate for your agency.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
My face tells you my answer in this one.