Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.