Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
If you collect information from your customers, you can probably build thought leadership content from data you already have!