Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
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Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Does the Order of Survey Questions Matter?
There are four things I’d like you to think about when you’re organizing your questions for a survey.
How to Identify Your Agency Segment
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
Context in Research
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
How Do I Get People to Take My Survey?
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Building Thought Leadership With Research
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
