Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
There’s some confusion. These work together, but aren’t the same thing.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!