Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Knowing what people do isn’t the same as knowing what they think.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
There are a variety of ways to group your research respondents to better understand them.