What If Your Research Doesn’t Prove You Right?
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
 
			A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
 
			 If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
It’s not as easy as it looks, and running your own groups can affect the results.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
 
			 Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!