What If Your Research Doesn’t Prove You Right?
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
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Avoiding Dusty Binder Syndrome
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Can a Few Respondents Skew My Results?
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
How Do I Find the Right Respondents?
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
