What If Your Research Doesn’t Prove You Right?
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
There’s some confusion. These work together, but aren’t the same thing.
It’s not as easy as it looks, and running your own groups can affect the results.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.