What If Your Research Doesn’t Prove You Right?
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Knowing what people do isn’t the same as knowing what they think.