What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.