Building Thought Leadership With Research
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
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Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Can a Few Respondents Skew My Results?
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
