My face tells you my answer in this one.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
In February 2020, I started a weekly video series. Little did I know what was to come.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Your research can be a powerful force for your organization, if you can just do three things with it.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.