Choosing the Right Incentives for Research Participants

 Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.