What Should My Agency Thought Leadership Be About?
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
What makes a client a good research candidate for your agency.
Sarah and I rant about making sure your agency clients are ready for research.