Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
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Should I Buy a List of Respondents for my Survey?
My face tells you my answer in this one.
New Agency Client Research Shows More Agency Value than Ever
Think of how much a child changes from birth to 10 years old. A lot can happen over a decade: first steps, first words, first day of school, first baseball game. Similarly, a lot has happened throughout Agency Edge’s 11-year span conducting agency client research. Since 2014, agencies have experienced considerable ups and downs, including…
How To Develop Your Own Research Panel
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Infusionsoft Publishes Audience Audit Segmentation Research
As you might imagine, the majority of the research we do for clients never sees the light of day beyond their doors. Typically it’s behind the scenes, driving better marketing strategy — so you may experience the benefits of the work without ever knowing the data behind what you see. However, occasionally a client chooses…
Building Thought Leadership With Research
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
