Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
In February 2020, I started a weekly video series. Little did I know what was to come.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.