Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!

Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Your research can be a powerful force for your organization, if you can just do three things with it.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Knowing what people do isn’t the same as knowing what they think.
Thought leadership research is the diving board. YOU are the diver.