Welcome to Season 2 of Fun with Research!

If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.

What makes a client a good research candidate for your agency.

How many respondents you really need.

Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.

Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.