You are the Diver
Thought leadership research is the diving board. YOU are the diver.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
There’s some confusion. These work together, but aren’t the same thing.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…