You are the Diver
Thought leadership research is the diving board. YOU are the diver.
There’s some confusion. These work together, but aren’t the same thing.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
What makes a client a good research candidate for your agency.
Developing partnerships can bring you far more than just respondents to your survey!