You’ve Done Your Research, Now What?
Your research can be a powerful force for your organization, if you can just do three things with it.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Don’t create research to tell you “That”. Create research to tell you “If”.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
What makes a client a good research candidate for your agency.
It’s not as easy as it looks, and running your own groups can affect the results.