It’s not as easy as it looks, and running your own groups can affect the results.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
It’s not really about the number of questions — it’s about your needs (and your audience).
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.