Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Don’t create research to tell you “That”. Create research to tell you “If”.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.