Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Sarah and I rant about making sure your agency clients are ready for research.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.