There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
Your research can be a powerful force for your organization, if you can just do three things with it.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
There’s some confusion. These work together, but aren’t the same thing.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.