There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
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Avoiding Dusty Binder Syndrome
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
The Biggest Opportunity You’re Missing With Your Research
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
