There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
There are four things I’d like you to think about when you’re organizing your questions for a survey.
In February 2020, I started a weekly video series. Little did I know what was to come.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…