There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.