There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Your research can be a powerful force for your organization, if you can just do three things with it.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!