Sarah and I talk about respondent sources and representative samples.
Thought leadership research is the diving board. YOU are the diver.
It’s not really about the number of questions — it’s about your needs (and your audience).
You may not be considering how your research initiative can bring your whole organization together — but you should!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!